Capstone Online Media Room

For Educational Purposes only

FARM SHARE, INC.

CAMPAIGN SNAPSHOT

MISSION STATEMENT

The year 2020 had proven to be a difficult one for those who were struggling financially, physically, and mentally. The reasoning behind this is COVID-19 (Coronavirus), this widespread virus has caused a global pandemic that caused unemployment rates to skyrocket and government aid to be scarce (and slow moving). Farm Share, Inc. is able to provide assistance for those in need and distribute fresh food at no charge throughout the state of Florida. The Rox Star Report, a public relations firm established in 2018 will assist Farm Share, Inc. with the promotion of their social media pages Facebook, Instagram, and Twitter. The Farm Share, Inc. brand will see an increase of followers of 15% by June 2021. The majority of these followers will include families with children and/or single parents living in multigenerational homes.

PROMOTIONAL VIDEO

Promotional Video created by Roxanne Hafer for Farm Share, Inc.

CAPSTONE PROJECT: MEDIA KIT

VIDEO NEWS RELEASE

Video and photo content by: R. Hafer
20 B-roll shots, and four sound bites along with interviews with volunteer, Z Farnum and consumer Isabella Perez. Farnum discusses how he volunteered with Farm Share, Inc and Perez talks about how she is thank for for Farm Share, Inc.

SWOT ANALYSIS

SWOT Analysis for Farm Share, Inc.
FarmShareSWOT2020Download
Farm Share, Inc. SWOT explained
FarmShareSWOT2020ExplainedDownload

PHOTOGRAPHS

President and CEO Mr. Stephen Shelley at Farm Share, Inc. Headquarters
Homestead, Florida – Photo Credit: R. Hafer
President/CEO Mr. Shelley and volunteers at Farm Share, Inc. Headquarters
Homestead, FL – Photo Credit: R. Hafer
October 2020 Food Drive
Miami, Florida – Photo Credit: R. Hafer
Miami Marlins Foundation and Farm Share, Inc, partner together in April 2020
Photo Credit: R. Hafer
Loading the trucks for a food distribution,
Homestead, Florida – Photo Credit: R. Hafer

PRESS RELEASES

SMORE FLYER

ADOBE FLYER

MEDIA COVERAGE

IMAGE CREDIT: R. Hafer

INFOGRAPHICS

ORGANIZATION CONTACT INFORMATION

Farm Share, Inc. Officials
FarmShareOfficials2021Download

SOCIAL MEDIA CONNECTIONS

Image Credit: R. Hafer

This Capstone Project was made for educational purposes only with the help of Farm Share, Inc.

Farm Share, Inc. is a 501 (c), (3), non-profit organization that was founded in 1991 in Homestead, Florida by Founder, Patricia Robbins.

Phone: (305)-246-3276

Address: 14125 SW 320th Street, Homestead, Florida 33033