Innovative Public Relations Tools and Resources class review
By future Public Relations Professional, Roxanne Hafer
My original expectations of Innovative Public Relations Tools and Resources class were completely off compared to what we were taught. I originally thought that this class was going to teach us the unique expectations of a P.R. professional in the social media industry. I thought we were going to dig into the social media pages that we had created in the bachelor’s and use the items provided by Full Sail to create a campaign and get to use our new digital camera. I also thought that we would be learning the RSS and HTML5 technologies.
Three things that I learned in IPR (Innovative Public Relations Tools and Resources) this month were:
- Grammatical errors are common, and the application known as Grammarly (that was used in the bachelor’s degree) is not as effective, and to try using Google Docs. If you are attending Full Sail University, give the Co-Pilot Center a try, they will give you help with proofreading. Or network with your classmates, it is always a good thing to have another set of eyes look over an assignment.
- Social media pages need to be completely filled out, with profile pictures, background pictures, your city/state, a link to your personal website, and basic information about yourself in order to promote yourself as a P.R. practitioner. Make sure all of your images are sized correctly. If you are unsure of sizes, go online and do a search for “social media image sizes”.
- Consistency, engaging in conversation, and finding common ground are three popular ways to gain followers. Those who sit around, complain, and are negative Nancy’s all the time will not get followers or an audience because no one wants to hear someone complain. It is time to keep it upbeat and positive, the world has enough negativity.
The one thing that this class has taught me as a public relations professional is to keep the conversation going and keep it creative. Conversations may end but the long-term relationships and unexchangeable, valuable information shared are the priceless moments that never go away. Gary Vaynerchuk had some words of wisdom in our last discussion post. Be sure to check out this video about online marketing, Stay up to date on all of your social media trends and most importantly, #GetRoxed!
References:
Jamie. (2019). 2020 Social Media Image Sizes Cheat Sheet. Retrieved on August 29, 2020, from: https://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/
Jenkins, B. (2019). 16 Your vs. You’re Memes That Grammar Nerds Will Appreciate. [Online Image]. Retrieved on August 29, 2020, from: https://www.liveabout.com/your-you-re-memes-for-grammar-nerds-4581475
Vaynerchuk, G. [GaryVee]. (2017, March 13). Online Marketing Rockstars Gary Vaynerchuk Keynote | Hamburg 2017. [Video File]. Retrieved on August 26, 2020 from: https://youtu.be/H_6yFerLNmU
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Roxanne K Hafer's Mastery Journal 